Fractional Executive
Address larger organizational needs by integrating an experienced Chief Marketing Officer (CMO) into your leadership team. We develop strategic marketing initiatives, manage marketing teams, and assist in talent acquisition to prepare your organization for accelerated growth and sustained success.
CMO at your service. Book your free consultation today ➜
Marketing Strategies
Ensure your department has a clear vision in order to reach customers and engage your audience for optimal impact. We audit marketing practices, analyze competitors, implement best practices, and use data to drive decision-making to align your activities to the company's direction and goals.
CMO at your service. Book your free consultation today ➜
Executive Coaching
Manage your team with a human-centric approach. Research shows that creative margin, proper support, and a human-centric leadership approach creates better output and longer retention. We coach new and existing managers on how to put this to work for your organization.
CMO at your service. Book your free consultation today ➜
What is a
Fractional Executive?
A fractional Chief Marketing Officer (CMO) is a part-time or contract-based marketing executive who provides strategic leadership and expertise to businesses without the commitment of a full-time hire. Hiring a fractional CMO offers cost savings, access to specialized skills, and flexibility, enabling companies to adapt their marketing strategies efficiently while focusing resources on other areas of growth.
How We Help
Discovery
We review your current goals, activities, processes, and KPIs and metrics in order to create a fully immersive and personalized plan for your company.
Execution
We create a robust marketing strategy in partnership with other business goals, and work closely with team members for execution support and focus on result-oriented outcomes.
Replacement
We work with leadership to coach individuals into readiness for management responsibilities and once our objectives are achieved, we also will assist in a transition plan for the fractional CMO to be phased out or replaced in-house.
What We Offer
Our services include, but are not limited to:
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Marketing Strategy and PlanningCompanies should focus on marketing activities that deliver quantifiable results that align with business goals and objectives. This includes creating a clear marketing plan that outlines target audiences, messaging, channels, and goals, as well as defining key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
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Marketing ResearchInvesting in market research helps the company gain a deep understanding of its target audience, competitors, and market trends. This information allows the marketing team to develop effective strategies and tailor the messaging to resonate with potential customers.
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Brand BuildingBrand recognition is a critical investment, whether building a distinct brand or maturing a current one. This includes creating a compelling brand story, designing a memorable logo and visual identity, and establishing the company's voice and tone.
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Digital MarketingA significant portion of the marketing budget is often allocated to digital marketing channels. This includes activities such as search engine optimization (SEO) to improve online visibility, pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
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Product MarketingA critical component in marketing to understand how the specific product is marketed, not just the entire company. This includes customer segmentation, positioning and messaging, go-to-market strategies, competitive analysis, and sales enablement materials.
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Website EnhancementThe company can improve its website to create a user-friendly experience for visitors and optimize it for lead generation and conversion. This might involve redesigning the website, adding compelling content, and implementing clear call-to-action buttons.
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Lead Generation and Growth MarketingA focus on lead generation strategies helps the sales team identify potential customers and nurture them through the sales funnel. Tactics such as offering valuable content, webinars, or free trials can entice prospects to engage with the company.
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Performance AnalyticsAllocating resources to marketing analytics and performance tracking tools helps the company measure the effectiveness of marketing campaigns and identify areas for improvement.
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Customer Retention StrategiesIn addition to acquiring new customers, retaining existing customers can be a critical strategy for increasing revenue. Developing customer retention strategies, loyalty programs, and customer feedback loops are part of customer advocacy programs that can be implemented or refined for steady growth.
Accelerate
Your Growth
Do you know that something needs to change but you're not sure where to start? Take the first step towards transformation. Contact us today to schedule a consultation and discover how Pivot Studios can propel your organization towards lasting success.