Executive Support for Your Growing Business
Do you need a Fractional CMO?
You need a
Fractional CMO if you:
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Want tailored marketing expertise for the current stage of your company.
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Need help understanding how to position your marketing efforts best.
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Have a team that you want to grow in confidence and skill.
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Aren’t sure what KPIs or metrics will help you clarify your pipeline.
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Want a recurring cost for monthly activities and strategic support.
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Want extra marketing support for production, parental leave, and more.
Using Data to
Drive Processes
The framework our Fractional CMOs use is simple
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Understand the goals that the executives have for where you want to grow.
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Study and understand the current state of strengths, processes, positions, and activities.
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Use KPIs and metric analysis to make sure the strategic plan is backed by data, and can be measured for confident growth.
This proven framework is created to give companies of any size the ability to determine long-term success, while being able to start taking action immediately.
What Is a Fractional CEO?
A full-time CMO isn’t always the best choice for a growing business. There are specific goals, expertise, and adaptability that a Fractional CMO can offer, where full time hires may be less advantageous.
Benefit | Fractional CMO | Full-time CMO |
|---|---|---|
Cost Savings | Lower overhead, flexible engagement, budget controlled | Higher overhead, fixed salary, full-time benefits |
Expertise + Experience | High-level talent, diverse skill set, immediate impact | Single skill set, longer ramp-up time |
Strategic Focus | Objective perspective, goal-oriented, scalability | Embedded perspective, diversified priorities, goal-oriented |
Flexibility + Adaptability | Short-term and long-term projects, customization of time and engagement | Permanent role, fixed responsibilities |
Fractional CMOs are also different from consultants.
They are able to more completely incorporate into the processes, team structure, executive function, and immediately start delivering results.
Benefit | Fractional CMO | Full-time CMO | Consultant |
|---|---|---|---|
Performs Executive Engagements | Often | Yes | No |
Leads Teams | Yes | Yes | No |
Incorporated with the Marketing Team | Yes | Yes | No |
Represents the Company | Yes | Yes | No |
End Date | Sometimes | No | Yes |
Full-time Role | Not Usually | Yes | No |
